Essilor SS23
I created 4 films combining traditional and 3D techniques, to project ourselves wearing the lenses. The choice of illustration appears to be a risk-taking decision that contrasts with the advertising landscape in the sector. In this way, Essilor is demonstrating a strong personality. It's both distinguishing itself from its competitors, who mostly choose to highlight technological and technical advances, and catch the client's eye at the optical centers. Advertising - Artistic direction - Concept ________________________________________________________________________ 3D design: Anaïs Chic